Jocelyn Brewer, a registered straight-talking, digitally savvy psychologist based in Sydney, Australia who helps modern people with modern problems approached us to redesign her brand. She wanted to embody who she was as a person so that her brand could resonate with her ideal target audience. After establishing her tone of voice being conversational, encouraging, ethereal, playful, modern and approachable, we developed this brand of the galloping horse which represents emotional freedom. The juxtaposition of the two horses next to each other represents emotional and physical progress as well as moving towards a greater goal.