We set out to create a brand mark for Manya’s personal health coaching business based in Oregon, USA, that would evoke a feeling of balance, wholeness, beauty and expansiveness, whilst still maintaining a modern yet rustic look and feel. After taking Manya through our branding process, we felt it was important for her brand to reflect her own personality to ensure she attracted her ideal clients. We incorporated the bird icon entwined with herbs which resonated deeply with her to expand on nature, nourishment and the importance of wholefoods.